Swedish activewear brand specializing in women's golf apparel, known for its feminine fits and technical fabrics.
ORIGIN
Sweden
PRICE TIER
premium
Founded in 1995 by Elisabeth Skoghag in Stockholm, Sweden, Daily Sports was born out of a desire to disrupt the conservative and monotonous landscape of women's golf fashion. Skoghag, a passionate golfer, sought to create apparel that harmonized technical performance with a distinctly feminine aesthetic. Today, under the leadership of her daughter Ulrika Skoghag, the brand has grown into Sweden's largest supplier of women's golfwear, distributed in over 30 countries.