daisy
Australian indie label known for its hyper-romantic, subversive prairie dresses and cult-favorite milkmaid silhouettes.
ORIGIN
Australia
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2016 by husband-and-wife duo Renee and Gibson Fox, Daisy (often known as Daisy Ltd or Daisy TV) is an Australian independent fashion label that quickly achieved cult status. The brand is widely credited with popularizing the hyper-sexualized "prairie girl" aesthetic, blending rural romanticism with subversive, club-ready edge.
Featured Items
slubbed-rib maxi dress
$327.00$466.00
lace-trimmed blouse
$213.00$327.00
embroidered ribbed-knit tank top
$121.00$162.00
ruffled-sleeve draped mini dress
$217.00$333.00
velvet pleated-skirt mini dress
$403.00$536.00
embroidered ribbed mini dress
$158.00$226.00
slubbed-rib maxi dress
$327.00$466.00
lace-trimmed blouse
$213.00$327.00
embroidered ribbed-knit tank top
$121.00$162.00
ruffled-sleeve draped mini dress
$217.00$333.00
velvet pleated-skirt mini dress
$403.00$536.00
embroidered ribbed mini dress
$158.00$226.00
Learn More
Meet Daisy, The New Australian Fashion Brand To Know
An early profile on Daisy's rapid ascent, detailing how founders Renee and Gibson Fox turned a passion project into a globally recognized label championed by celebrities.
Daisy AW17 is inspired by cult horror movie women
An interview with the founders exploring the darker, true-crime and vintage horror inspirations behind their AW17 collection, highlighting their conceptual yet wearable design approach.
Inside The Closet of Australia's Most Fashion-Obsessed Couple
Vogue profiles Daisy founders Renee and Gibson Fox, offering an intimate look at their personal style, design influences, and extensive archival fashion collection.
exclusive: daisy’s new collection is a valentine’s day delight
Founders Renee and Gibson Fox discuss their personal love story, the brand's small-team ethos, and the creative inspiration behind their Heart Shaped capsule collection.