Manchester-based label known for playful graphics, trend-led streetwear, and affordable Gen Z staples.
ORIGIN
United Kingdom
PRICE TIER
fast fashion
Founded in 2012 in Manchester, Daisy Street has established itself as a go-to destination for trend-conscious, affordable fashion with a distinctly playful edge. Originally launching as a fast-paced footwear and apparel brand, it has evolved under the leadership of CEO Tay Singh to capture the shifting tastes of Gen Z and young Millennials. The brand is defined by its high-energy aesthetic, mixing oversized streetwear silhouettes with feminine "ditsy" florals, grunge-inspired graphics, and pastel color palettes.