Milan-based women's brand known for its dark romanticism, bold silhouettes, and Italian-made, craft-focused design.
ORIGIN
Italy
PRICE TIER
luxury
SPECIALIZATION
WOMEN
Israeli designer Daizy Shely launched her Milan-based namesake label in 2014 after graduating from Istituto Marangoni. That same year, she won the prestigious “Who is on Next?” award from Vogue Italia, quickly establishing her brand in the luxury fashion landscape. In 2015, Giorgio Armani selected her to present her collection at the Armani Theater, a significant endorsement that solidified her arrival. The brand is known for a style that merges a dark, romantic sensibility with bold, strong silhouettes. Each piece is entirely produced in Italy, emphasizing high-quality craftsmanship, precise tailoring, and the use of luxurious materials like silk, organza, leather, and feathers.
$65.00$966.00
$65.00$966.00
A profile of the Israeli designer detailing her educational background at Istituto Marangoni, the launch of her namesake brand in Milan, and her recognition as a winner of the 'Who is on Next?' contest.
Legendary fashion critic Suzy Menkes reviews Daizy Shely's Spring/Summer 2016 collection presented at the Armani/Teatro, discussing the designer's bold use of color and materials following her selection by Giorgio Armani.
Coverage of the Spring/Summer 2026 Milan Fashion Week schedule, confirming Daizy Shely's return to the calendar with a presentation event alongside other notable luxury brands.