London-based brand known for its playful designs, sustainable practices, and distinctive, feminine silhouettes.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Launched in London in the spring of 2020 by former fashion buyer Emma Hill, Damson Madder emerged from a desire to create responsible fashion that doesn’t compromise on exciting design. Hill, disillusioned with the wasteful practices of the wider industry, established the brand to offer a more considered, transparent, and slow-paced alternative. The name itself reflects its core principles, derived from early experiments with natural dyes: 'Damson' for a deep plum color and 'Madder' for a historic red dye plant. The brand is defined by its playful and feminine style, featuring signatures like oversized collars, puff sleeves, sweet bows, and bold, joyful prints.