damson madder

Launched in London in the spring of 2020 by former fashion buyer Emma Hill, Damson Madder emerged from a desire to create responsible fashion that doesn’t compromise on exciting design. Hill, disillusioned with the wasteful practices of the wider industry, established the brand to offer a more considered, transparent, and slow-paced alternative. The name itself reflects its core principles, derived from early experiments with natural dyes: 'Damson' for a deep plum color and 'Madder' for a historic red dye plant. The brand is defined by its playful and feminine style, featuring signatures like oversized collars, puff sleeves, sweet bows, and bold, joyful prints.

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