French fashion label known for pioneering accessible ready-to-wear with its smart-casual tailoring and sporty elegance.
ORIGIN
France
PRICE TIER
mid
Founded in Paris in 1962 by designer Daniel Hechter, the eponymous label is widely credited with pioneering the concept of accessible ready-to-wear. Hechter, who famously designed the iconic Paris Saint-Germain football jersey, sought to democratize high fashion by bringing chic, sporty elegance from the catwalk to the high street. The brand's signature style revolves around smart-casual menswear, tailored outerwear, and versatile womenswear that blend traditional French sophistication with a laid-back, epicurean spirit.