dannijo

Founded in 2008 by sisters Danielle and Jodie Snyder, Dannijo is a New York-based brand that began with bold, statement jewelry and has since evolved into a broader lifestyle collection. The founders, who famously taught themselves wirework using their cardiologist father’s medical tools, launched their brand after a philanthropic trip to Kenya inspired a collection of Maasai-influenced bib necklaces. This blend of cultural influence and edgy, handcrafted design became their signature, attracting early attention from celebrities like Beyoncé. Today, Dannijo is recognized for its “arm parties”—curated stacks of bracelets—and ornate necklaces that mix materials like oxidized metals and Swarovski crystals.

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