darlin'

Founded in 2019 by sisters Ava and Jena Plasmyer in Ojai, California, Darlin' is a swimwear and apparel brand rooted in the rugged, coastal lifestyle of the American West. The founders, who grew up riding horses and spending summers by the ocean, launched the label to create durable, comfortable pieces with a distinct sense of "grit." Operating out of a converted garage in Ventura, the brand has cultivated a dedicated following for its vintage-inspired Americana aesthetic and custom-designed prints.

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