davines

Founded in Parma, Italy, in 1983 by the Bollati family, Davines began as a research lab producing high-end hair care products for other companies. A decade later, they launched their own brand of salon-exclusive products. The company operates with a philosophy of "Sustainable Beauty," blending scientific rigor with a deep respect for the environment and community. This approach is evident in its formulations, which favor natural ingredients, and its B Corp certification, first achieved in 2016, which holds the company to high standards of social and environmental performance. Key product ranges like the best-selling OI line, known for adding shine and softness, and the Essential Haircare line, which features ingredients from Italian Slow Food Presidia farms to protect biodiversity, embody the brand’s identity.

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