Hong Kong-based sustainable fashion label known for its whimsical, theatrical designs and upcycled deadstock garments.
ORIGIN
Hong Kong
PRICE TIER
contemporary
Founded in 2006 by brother-sister duo Kay and Jing Wong in Hong Kong, Daydream Nation began as a whimsical fashion-arts house known for weaving storytelling and theater into its collections. Kay Wong, a Central Saint Martins graduate, infused the brand with a quirky, narrative-driven aesthetic that quickly gained international traction, selling in over 80 boutiques worldwide and catching the eye of major fashion houses. The brand's signature style features playful appliqués, unconventional cuts, and a distinct indie sensibility that appeals to creative misfits and art enthusiasts.