A legacy diamond house known for pioneering the engagement ring tradition and traceable, ethically sourced stones.
ORIGIN
South Africa
PRICE TIER
luxury
Founded in 1888, De Beers is synonymous with the lore and luxury of diamonds. Originally a mining powerhouse that shaped the global diamond market, it famously embedded the diamond engagement ring into modern culture with its "A Diamond is Forever" campaign. Today, the company's consumer-facing brand, De Beers Jewellers, operates as a high-end luxury house with roots in both South Africa and London. Its designs are classic and timeless, focusing on showcasing the natural brilliance of the stones in refined settings, as seen in collections like the 'Enchanted Lotus' and 'Talisman'.