Swiss high jeweler known for its audacious use of black diamonds and opulent, colorful gemstone combinations.
ORIGIN
Switzerland
PRICE TIER
luxury
Founded in Geneva in 1993 by Lebanese-Italian jeweler Fawaz Gruosi, de Grisogono carved a rebellious niche in the world of high jewelry with its opulent, baroque-modern style. Gruosi, a former Bulgari talent, rejected the era’s minimalism, instead championing sensuous volumes and pioneering the use of black diamonds, transforming them from industry curiosities into symbols of glamour. The house became synonymous with daring color pairings—marrying turquoise with emeralds or setting brown diamonds against coral—and a lavish red-carpet presence, worn by celebrities like Sharon Stone and Naomi Campbell. Signature pieces often feature intricate settings, cascading briolettes, and the brand’s emblematic scrolling motifs, applied to both high jewelry and its distinctive Swiss-made watches.