death row records

Founded in 1991 in Los Angeles by Suge Knight, Dr. Dre, The D.O.C., and Dick Griffey, Death Row Records defined the West Coast G-funk sound and gangsta rap era. Acquired by Snoop Dogg in 2022, the legendary music label has expanded its cultural footprint into a dedicated lifestyle and apparel brand. The merchandise lines draw heavily on the label's 1990s archives, translating iconic album art, vintage logos, and nostalgic hip-hop motifs into wearable streetwear. The core product offering centers on relaxed, graphic-heavy casualwear, including oversized hoodies, graphic T-shirts, sweatpants, and outerwear.

See more