UK-based, doctor-led skincare brand known for its minimalist, science-backed routines and clinical-grade formulas.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 2019 by Dr. Anita Sturnham, a London-based GP with over 20 years of dermatological experience, Decree is a skincare brand built on a “less is more” philosophy. Dr. Sturnham created the concise range to counteract the confusing, multi-step routines that she observed were often causing skin issues for her patients. The brand’s core offering is a simplified, yet potent, regimen divided into daily (AM/PM) and weekly protocols, designed to deliver therapeutic doses of proven active ingredients without overwhelming the skin. Decree is known for its multitasking products that feature powerhouse ingredients like retinoids, peptides, vitamin C, and hyaluronic acid, with all water in the formulations replaced by soothing rosewater for added benefit.