French streetwear label known for its provocative anti-war graphics and celebrity-endorsed activist apparel.
ORIGIN
France
PRICE TIER
mid
SPECIALIZATION
UNISEX
Founded in Paris in 2013 by former Eleven Paris designer Jeremy Douay alongside Arnaud Deprez and Sofiane Kihoul, Defend Paris emerged as a provocative streetwear label with a distinct activist stance. The brand gained immediate global attention when it launched with the support of Madonna, quickly becoming a staple for celebrities like Rihanna and Chris Brown. Rooted in the concept of "peace symbiosis," Defend Paris uses aggressive imagery—most notably its signature AK-47 logo—to subvert violence and promote an anti-war philosophy.
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