defend paris

Founded in Paris in 2013 by former Eleven Paris designer Jeremy Douay alongside Arnaud Deprez and Sofiane Kihoul, Defend Paris emerged as a provocative streetwear label with a distinct activist stance. The brand gained immediate global attention when it launched with the support of Madonna, quickly becoming a staple for celebrities like Rihanna and Chris Brown. Rooted in the concept of "peace symbiosis," Defend Paris uses aggressive imagery—most notably its signature AK-47 logo—to subvert violence and promote an anti-war philosophy.

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