California-based skincare brand blending Moroccan herbal traditions with modern, inclusive beauty rituals.
ORIGIN
United States
PRICE TIER
premium
Founded in 2019 by Dr. Mia Chae Reddy, Dehiya Beauty is a California-based skincare house that harmonizes ancient Moroccan herbalism with a modern, inclusive ethos. Inspired by a transformative encounter with a fourth-generation herbalist in Marrakech, Reddy—a Ph.D. in American Studies with a focus on race and cultural identity—created the brand to honor the diversity of the African Diaspora while championing "slow beauty."