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deinet

Seoul-based contemporary brand known for minimalist silhouettes, playful details, and viral accessories.

ORIGIN

South Korea

PRICE TIER

contemporary

SPECIALIZATION

UNISEX

Founded in 2024 in Seoul by Dain Kim, former CEO of Matin Kim, DEINET has rapidly emerged as a standout in South Korea’s contemporary fashion scene. The brand’s name combines the Germanic spelling of the founder’s name with "et" (meaning "and"), reflecting a philosophy of limitless design exploration. DEINET is defined by its minimalist and classic aesthetic, elevated through refined, playful details and a distinctly Y2K-inflected streetwear sensibility. The core product lines feature impeccably crafted silhouettes, ranging from tailored outerwear and soft knits to low-rise denim and the brand's viral Jelly Two-Way Bags.

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