denim & supply ralph lauren
A now-discontinued Ralph Lauren line known for its bohemian and military-inspired denim with a vintage, individualistic spirit.
ORIGIN
USA
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Launched in 2011, Denim & Supply was Ralph Lauren's foray into a younger, more rugged aesthetic inspired by the artist communities of Brooklyn and the eclectic style of the music festival scene. The brand was anchored in weathered, vintage-inspired denim, which was complemented by pieces with strong bohemian and military influences, such as plaid shirts, cargo pants, and floral dresses. It was designed to capture an authentic, individualistic spirit, offering a more accessible price point than the mainline Polo brand to appeal to a 15-to-30-year-old demographic.
Featured Items
Women‘s Jacket
$264.00$565.00
Women‘s Denim Pants
$75.00$156.00
Women‘s Jacket
$264.00$565.00
Women‘s Denim Pants
$75.00$156.00
Learn More
Ralph Lauren Corp. to Fold Denim & Supply Into Polo Brand
Reports on the major strategic shift to discontinue the Denim & Supply brand and integrate its denim business into the core Polo Ralph Lauren line to focus on brand elevation.
“This Isn’t a One-Off’: Inside the Ralph Lauren Men’s Show with CEO Patrice Louvet
A recent leadership interview discussing the company's multi-year elevation strategy and portfolio focus, providing context on the business direction that succeeded the Denim & Supply era.
Ralph Lauren Exclusive Interview - Polo Women Launch
In this candid interview, Ralph Lauren defines the Denim & Supply customer as the 'Brooklyn guy' with a cool, downtown sensibility, contrasting it with his core Polo and Purple Label brands.
Denim & Supply Ralph Lauren Partners With Avicii
Details the brand's defining cultural collaboration with DJ Avicii, co-producing the 'Wake Me Up' music video to anchor the label in the music festival scene.
Cody Simpson and Tinashe Perform for Ralph Lauren’s Denim & Supply
Highlights the brand's marketing strategy of targeting younger consumers through music-centric campaigns, featuring performances by Cody Simpson and Tinashe.