deodoc

Founded in 2014 in Sweden by sisters Dr. Hedieh Asadi and Hasti Asadi, alongside OB/GYN Dr. Gunvor Ekman-Ordeberg, DeoDoc emerged from a shared frustration with the lack of safe, medically sound intimate care products. The founders—a medical doctor and a business professional—partnered with a veteran gynecologist to create a line that prioritizes vulvar health without compromising on aesthetic appeal. The brand challenges industry taboos by offering straightforward, science-backed solutions designed specifically for women’s intimate needs.

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