Japanese performance brand founded in skiwear, known for its technical fabrics and minimalist, function-driven design.
ORIGIN
Japan
PRICE TIER
premium
Founded in Osaka, Japan, in 1935 by Takeo Ishimoto, Descente began as a menswear company that entered the world of skiwear in the 1950s. This early specialization in high-performance apparel for demanding winter conditions defined the brand's trajectory, establishing a philosophy of functional design where technology and innovation drive the aesthetic. Descente quickly became recognized for its technical prowess, developing groundbreaking products like the foldable "RWSB Jacket" and the "Magic Suit" in 1979, and outfitting Olympic athletes, including American speed skater Eric Heiden during his historic 1980 victories. Core products are rooted in performance ski and athletic wear, featuring technically advanced outerwear, base layers, and its ALLTERRAIN line of minimalist, highly functional urban apparel.