Historic NFL franchise known for its blue-collar Detroit identity, passionate fanbase, and signature Honolulu blue.
ORIGIN
United States
PRICE TIER
mid
Founded in 1928 as the Portsmouth Spartans and relocated to Detroit in 1934 by radio executive George A. Richards, the Detroit Lions are one of the NFL's oldest franchises. The brand's identity is deeply intertwined with the city's blue-collar, hardworking ethos, offering a range of athletic apparel, game-day merchandise, and lifestyle gear rendered in its signature Honolulu blue and silver. The Lions boast a fiercely loyal, multi-generational fanbase and a rich cultural heritage, highlighted by their traditional Thanksgiving Day game which has been a staple since 1934.