Hong Kong-based alternative label known for its dramatic gothic, punk, and steampunk designs.
ORIGIN
Hong Kong
PRICE TIER
mid
Devil Fashion was founded in 2012 in Hong Kong by company director Raymond Zhou and lead designer Eva Cheng, who sought to create a brand dedicated to authentic dark alternative culture. Rooted in the aesthetics of Victorian mourning dress, post-punk, and steampunk, the brand designs dramatic, non-everyday clothing for those who live the gothic lifestyle.