Latina-founded lifestyle brand offering statement eyewear and skincare rooted in cultural heritage and accessible luxury.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2020 in Los Angeles by beauty influencer Desi Perkins, DEZI emerged from a desire to bridge the gap between luxury aesthetics and accessible price points. Initially launching with a collection of statement eyewear, the brand quickly expanded into skincare with DEZI SKIN in 2021. Perkins, a creator who built her career on makeup tutorials, infused her Mexican heritage into the brand's DNA, utilizing Spanglish product names and sourcing ingredients like the proprietary "Dezi Youth Juice" from Mexico.