Indian athleisure brand known for its technology-led, multi-sport footwear and vibrant, accessible performance apparel.
ORIGIN
India
PRICE TIER
affordable
Founded in 2018 in India by former Puma India head Rajiv Mehta and Prashant Desai, D:FY was established to provide accessible, technology-led sportswear tailored specifically for the Indian market. Recognizing a gap for stylish yet affordable athletic gear, the founders developed a brand that caters to the unique ergonomic needs of Indian consumers, including broader footwear lasts designed for comfort and multi-sport adaptability.