Historic Jackson Hole ranch turned lifestyle brand known for authentic Western streetwear and American-made quality.
ORIGIN
USA
PRICE TIER
premium
Founded in 1912 in Jackson Hole, Wyoming, Diamond Cross Ranch is a historic working cattle ranch that has evolved into a premium Western lifestyle brand. Originally homesteaded by Swiss immigrants Fred and Caroline Feuz, the ranch is now stewarded by the third and fourth generations—Grant and Jane Golliher, and their children—who have pivoted from traditional agriculture to a diversified model blending hospitality, horse whispering, and fashion to preserve their land against development.