California streetwear label known for its signature Tiffany blue aesthetic and authentic skate culture roots.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1998 by skateboarder Nicholas Tershay (aka Nick Diamond) in his San Francisco apartment, Diamond Supply Co. began as a humble skate hardware line before evolving into a global streetwear fixture. Tershay’s deep roots in California’s skate scene directly informed the brand’s authentic, culture-driven aesthetic. The label gained monumental traction in 2005 following the release of the highly coveted Nike SB "Diamond" Dunk, which cemented its signature "Tiffany" blue colorway as an iconic streetwear code.