An influencer-founded brand known for its easy-to-use, multitasking makeup sticks designed for a quick, effortless glow.
ORIGIN
United States
PRICE TIER
contemporary
Launched in 2021 by influencer Courtney Shields and co-founder Jeff Lee, DIBS Beauty was created to simplify makeup routines for busy consumers. The brand, whose name stands for "Desert Island Beauty Status," centers its philosophy on creating mistake-proof, high-performance essentials that deliver significant impact with minimal effort. Its core products, like the best-selling Desert Island Duo sticks, feature blendable, dual-ended formats for blush, bronzer, and highlighter that can be used on the face, eyes, and lips. This focus on versatility and intuitive design is aimed at a customer who desires a polished look without complicated, multi-step processes.