diet starts monday

Founded in 2017 by Davin Gentry and John Geiger, Diet Starts Monday is a streetwear brand born from the common refrain of putting things off. The name itself is a metaphor for the brand's core message: stop procrastinating and start today. Originally based in Washington, D.C., the now LA-based brand operates primarily through e-commerce and pop-up shops, often releasing exclusive capsule collections on Mondays that are available for a limited time. This strategy creates a sense of urgency and exclusivity, keeping its audience engaged.

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