dim mak
LA-based streetwear label by Steve Aoki, known for its punk and skate-influenced, graphic-heavy collaborative apparel.
ORIGIN
USA
PRICE TIER
mid
SPECIALIZATION
UNISEX
Founded by DJ and producer Steve Aoki in 1996, Dim Mak began as a record label rooted in the DIY ethos of punk and hardcore scenes before evolving into a multifaceted lifestyle brand with a fully formed clothing line. The Dim Mak Collection, officially launched in 2014, translates the high-energy, rebellious spirit of Aoki’s music into graphic-driven streetwear. Inspired by skate culture, punk, and Aoki's personal interests in pop culture, the Los Angeles-based brand is known for its bold, graphic T-shirts, hoodies, and jackets.
Featured Items
We Love LA Tee
$35.00
Maddox Tee
$35.00
Maddox Tee
$35.00
We Love LA Tee
$35.00
Maddox Tee
$35.00
Maddox Tee
$35.00
Learn More
Steve Aoki On His New Music, Big Bets And Becoming the ‘Loud’ Asian American Hero He Always Wanted
A comprehensive cover story detailing Steve Aoki's career, entrepreneurial vision, and the founding principles of Dim Mak. The article explores how he built the label and its associated culture from the ground up.
Steve Aoki: core strengths
In this interview, Steve Aoki discusses his new album 'Paragon' released on Dim Mak, reflecting on his creative roots and the label's dance-focused ethos. It provides insight into the current creative direction of the brand.
Dim Mak Records
This entry provides a detailed historical account of Dim Mak's founding by Steve Aoki in his college apartment and its evolution from a punk/hardcore label to a major lifestyle brand. It also lists notable artist signings and clothing collaborations over the years.
Steve Aoki Bio Page
This official bio provides a concise overview of Steve Aoki's career, emphasizing the role of Dim Mak as a trendsetting record label and a launchpad for influential acts. It frames the brand's vision directly through the lens of its founder.