Dubai-based label known for its glamorous, size-inclusive eveningwear and fluid silhouettes with a signature metallic touch.
ORIGIN
United Arab Emirates
PRICE TIER
premium
Launched in 2010 by Lebanese designer Dima Ayad, the Dubai-based brand was born from its founder’s personal frustration with the lack of elegant, well-fitting occasionwear. With a background in marketing and PR rather than formal design training, Ayad built the label around the core principle of inclusivity, creating glamorous and timeless pieces for women of all shapes and sizes. The brand is recognized for its fluid, flattering silhouettes, including signature kaftans and draped gowns, often featuring bold metallic fabrics, sequins, and vibrant colors. Each piece is designed to be effortlessly chic, requiring minimal styling while providing confidence and comfort, notably without the need for restrictive undergarments.