dime

Founded in 2005 by a collective of Montreal-based skateboarders, Dime evolved from a crew known for its humorous skate videos into a globally respected streetwear brand. Initially a passion project for founders like Antoine Asselin and Phil Lavoie, the group’s inside jokes and 90s nostalgic designs resonated beyond the local skate scene, establishing a distinct identity rooted in authenticity and irreverence. The brand’s core offerings include graphic t-shirts, heavyweight hoodies, and relaxed-fit pants that blend a clean, often minimalist aesthetic with playful, unexpected graphics.

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