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dior x erl

A guest-designed capsule by ERL's Eli Russell Linnetz, merging Parisian couture with Californian skate culture.

ORIGIN

France

PRICE TIER

luxury

SPECIALIZATION

MEN

The Dior x ERL collection, titled "California Couture," was a special capsule for the Dior Men's Spring 2023 season, guest-designed by Eli Russell Linnetz, the founder of the Venice Beach-based label ERL. Unveiled on Venice Beach, the collection represented a creative dialogue between Dior's Parisian luxury heritage and Linnetz's vibrant, nostalgic vision of West Coast style. The collaboration fused the casual energy of '90s skate and surf culture with the refined craftsmanship of the French maison.

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California Dreaming With Eli Russell Linnetz
GOATDecember 2023

California Dreaming With Eli Russell Linnetz

In this in-depth interview, ERL founder Eli Russell Linnetz discusses his creative origins, his collaborative process, and the evolution of his brand, including how the guest design for Dior came about via an Instagram DM to Kim Jones.

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Welcome To Kim Jones and Eli Russel Linnetz's World of “California Couture”
HypebeastJanuary 2023

Welcome To Kim Jones and Eli Russel Linnetz's World of “California Couture”

This interview with both Kim Jones and Eli Russell Linnetz delves into the creative process and influences behind the Dior x ERL 'California Couture' collection, exploring how they merged French high fashion with American streetwear.

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Eli Russell Linnetz | BoF 500
Business of FashionJune 2023

Eli Russell Linnetz | BoF 500

This profile from the BoF 500 highlights Eli Russell Linnetz's impact on the fashion industry, recognizing his work with his brand ERL and his significant collaboration with Dior Men's as a guest designer.

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EXCLUSIVE: Dior’s Kim Jones Taps Eli Russell Linnetz to Guest Design Spring Capsule
WWDMay 2022

EXCLUSIVE: Dior’s Kim Jones Taps Eli Russell Linnetz to Guest Design Spring Capsule

This article announces the Dior x ERL collaboration, providing an early look into the 'California Couture' concept and featuring interviews with both Kim Jones and Eli Russell Linnetz about the partnership's origins and vision.

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nss magazineMay 2022

The definition of creative 2.0: Eli Russell Linnetz and his brand ERL

This profile explores the rise of Eli Russell Linnetz and his brand ERL, detailing his multi-disciplinary background and the Venice Beach aesthetic that ultimately led to his role as a guest designer for Dior.

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