dixie

Founded in Florence in the late 1980s by Massimo Frosini and Gianni Guastella, Dixie is a fast-fashion brand distinguished by its entirely Italian production. The brand built its identity on creating refined, retro-inspired garments for an authentic, unconventional woman who favors a feminine look with careful attention to detail. Operating from the Signa-Prato manufacturing district, a major hub for Italian ready-to-wear, Dixie perfected a rapid production model, capable of turning a design into a finished product for market in just ten days. This speed allows it to respond quickly to evolving trends while maintaining a distinct aesthetic.

See more