California-based beauty brand known for its ultra-comfortable, Korean silk false lashes and soft, everyday aesthetic.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2019 by Jason Wong in California, Doe Lashes (now Doe Beauty) emerged from a desire to solve the discomfort of traditional false eyelashes. Inspired by the soft, pastel aesthetics of Korean beauty, the brand focuses on creating weightless, everyday lashes that cater to diverse eye shapes, particularly those often overlooked in the Western beauty market.