UK-based beauty brand known for its viral false lashes, high-glam makeup essentials, and affordable price point.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 2016 by beauty experts Danielle Gregory and Samantha Allen, Doll Beauty emerged from the UK’s North West as a small lash brand and quickly evolved into a high-glam makeup powerhouse. Rooted in the founders' experience working at beauty counters, the brand was built to bridge the gap between professional-grade quality and accessible pricing. Doll Beauty is defined by its unapologetically glamorous aesthetic, catering to a demographic that favors bold, full-glam transformations. The brand’s core product lines—ranging from its signature fluffy faux-mink lashes to creamy lip liners, high-shine glosses, and bronzing essentials—are designed to deliver maximum impact.