Alternative fashion collaboration blending Sanrio's signature kawaii charm with dark, punk-inspired streetwear and grunge aesthetics.
ORIGIN
United States
PRICE TIER
affordable
SPECIALIZATION
WOMEN
Launched in November 2019, the Dolls Kill x Hello Kitty collaboration merges the unapologetic, rebellious ethos of Sanrio’s iconic character with the edgy aesthetic of the San Francisco-based alternative retailer. Dolls Kill, co-founded in 2011 by former DJ Shoddy Lynn, is rooted in rave and festival culture, and this partnership subverts the traditionally pink, innocent Hello Kitty image. Instead, the collection leans heavily into punk, grunge, and streetwear codes, offering a darker, more subversive take on kawaii style.