American fast-fashion brand known for its edgy, subculture-inspired apparel and nostalgic pop-culture collaborations.
ORIGIN
United States
PRICE TIER
fast fashion
SPECIALIZATION
WOMEN
Founded in 2011 in San Francisco by Bobby Farahi and former DJ Shaudi Lynn, whose background in rave culture directly informs the brand's rebellious aesthetic, Dolls Kill is an American online fashion retailer. The brand built its identity around an unapologetic approach, catering to Gen-Z and millennial shoppers with a mix of goth, punk, streetwear, and kawaii styles.