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dondup

Italian brand born from denim culture, known for its premium, expertly crafted jeans and contemporary ready-to-wear.

ORIGIN

Italy

PRICE TIER

premium

Founded in 1999 in the heart of Italy's Marche region, an area renowned for denim production, Dondup began with a sharp focus on jeans before expanding into a full ready-to-wear label. The brand was established by Massimo Berloni and Manuela Mariotti, whose creative vision was inspired by the philosophy of Tibetan monk Mingyar Dondup: a belief in universal equality that informs the brand’s open, authentic approach. Denim is Dondup’s core language, expressed through innovative washes, artisanal finishes, and a relentless pursuit of the perfect fit. The collections are entirely Made in Italy, blending heritage craftsmanship with a clean, contemporary style.

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