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donni

Los Angeles-based brand known for its elevated essentials and exceptionally soft, comfort-focused fabrics.

ORIGIN

USA

PRICE TIER

premium

Donni is a Los Angeles-based womenswear brand founded in 2009 by Alyssa Wasko. The brand originated with a single scarf created as a source of comfort after the passing of her father, Donald, the brand's namesake. This foundation in comfort remains the core of the company as it has evolved into a full ready-to-wear line celebrated for its elevated essentials. With a background at Chanel, Wasko brings a meticulous attention to detail to the brand's relaxed silhouettes, focusing design around the texture and feel of exceptionally soft fabrics like cotton, cashmere, and silk.

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