Los Angeles-based contemporary label known for its elevated, comfort-driven basics and locally crafted loungewear.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2009 in Los Angeles by Alyssa Wasko, DONNI. began as a personal creative outlet following the passing of her father, evolving from hand-sewn scarves into a full ready-to-wear collection. Rooted in the concept of comfort as the ultimate luxury, the brand has built a loyal following for its elevated essentials that seamlessly bridge the gap between loungewear and everyday style. DONNI. is defined by its meticulous approach to fabric, utilizing soft, tactile materials like pointelle, baby rib, eco-terry, and silk to create relaxed yet refined silhouettes.