Israeli baby gear brand known for its innovative infant car seat that transforms into a stroller.
ORIGIN
Israel
PRICE TIER
premium
Founded in 2014 by Israeli industrial designer Yoav Mazar, Doona emerged from a desire to simplify the daily transition between car seats and strollers. Mazar, inspired by his own experiences as a new parent, engineered the world’s first fully integrated travel system. The brand’s signature product is an infant car seat with integrated wheels that deploy at the push of a button, transforming it into a compact stroller in seconds.