doop

Founded in the Netherlands by United Haircompany, DOOP is a hair styling brand that draws its inspiration directly from the creative, urban youth cultures of cities like Amsterdam, Tokyo, and New York. The brand's philosophy is that real hair fashion is born on the street, not the catwalk. This vision is translated into a compact yet versatile range of high-quality styling products, including pastes, clays, gums, and pomades, each with a unique name and purpose, like 'The Freaker' shaping eraser or 'The Screamer' molding butter. The products are known for being easily washable, non-greasy, and allowing for restyling throughout the day.\n\nDOOP targets a style-conscious, unisex audience that values individuality and experimentation. The brand is recognizable by its brightly colored, round metal tins that clearly indicate the hold and shine factor of the product inside. Positioned as a professional-quality line at an accessible price point, DOOP bridges the gap between high-end salon exclusives and mass-market goods. The entire product line is 100% vegan and formulated with high-quality ingredients, emphasizing care alongside creative expression.