NYC-based swimwear label known for its vibrant, 90s-inspired prints and figure-flattering, downtown-cool aesthetic.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2019 by friends Shay Johnson and Paula Hess, DOS SWIM emerged from a desire to create swimwear that captured the cool, downtown energy of New York City while solving the perennial struggle for the perfect fit. Rooted in the founders’ shared background at Opening Ceremony and their love for travel, the brand is celebrated for its unpretentious, "cool girl" aesthetic that blends 90s nostalgia with modern inclusivity.