Australian fashion label known for its contemporary, punk-infused take on the classic Hawaiian shirt.
ORIGIN
Australia
PRICE TIER
contemporary
Launched in Sydney in 2016, Double Rainbouu is the creation of Mikey Nolan and Toby Jones, former art and creative directors of the cult denim label Ksubi. The brand began as an antidote to traditional resort wear, reimagining the Hawaiian shirt for a modern audience described as “beach babes and pool punks.” Its identity is built on bold, in-house designed prints that range from vibrant and psychedelic to slightly dystopian, reflecting a more authentic, everyday version of Australian beach culture.