New York-based cosmetics brand known for its customizable Freematic palettes and professional-quality makeup.
ORIGIN
USA
PRICE TIER
contemporary
Founded in New York in 2012, Doucce is a beauty brand built on the philosophy of individual expression, blending Parisian elegance with a distinct New York attitude. The founder’s family background in beauty distribution informed the brand's direction, which aims to deliver professional-grade products at an introductory prestige price point. Doucce is recognized for its innovative and customizable Freematic system, which allows users to build their own palettes with a wide selection of eyeshadows, blushes, and highlighters.