doughnut
Hong Kong-based bag brand known for its functional, water-repellent backpacks and playful, outdoor-inspired design.
ORIGIN
Hong Kong
PRICE TIER
mid
SPECIALIZATION
UNISEX
Founded in Hong Kong by university friends Rex and Steven, Doughnut is a lifestyle bag brand built on the ethos of integrating fashion and functionality. Originally born out of a personal quest for the perfect travel backpack, the brand has grown into a global presence recognized for its playful, outdoor-inspired aesthetic and practical construction. Doughnut is best known for its signature Macaroon backpack, a structured, multi-pocketed design that balances everyday utility with a distinctively charming, color-blocked look.
Featured Items
Macaroon buckle-detail backpack
$214.00$285.00
Macaroon buckled backpack
$171.00$202.00
Grounder Happy Camper backpack
$152.00$203.00
tie-dye buckled backpack
$157.00$209.00
Christopher Reborn buckled backpack
$193.00$215.00
Macaroon buckle-detail backpack
$214.00$285.00
Macaroon buckled backpack
$171.00$202.00
Grounder Happy Camper backpack
$152.00$203.00
tie-dye buckled backpack
$157.00$209.00
Christopher Reborn buckled backpack
$193.00$215.00
Learn More
Insight：100%香港製造 Rex Yam 任永鏘 ｜香港背囊品牌 Doughnut 聯合創辦人 – Fortune Insight
An in-depth interview with Doughnut co-founder Rex Yam detailing the brand's humble beginnings, its "Pack Your Dream" philosophy, and the journey from selling on Yahoo Auctions to global retail.
Doughnut x Cinnamoroll Bags In Singapore In Pastel Shades
A detailed look at Doughnut's pastel-themed collaboration with Sanrio's Cinnamoroll, highlighting the brand's playful design ethos and versatile bag silhouettes.