A premium hair care brand offering salon-quality, at-home solutions for maintaining and enhancing hair color between professional appointments.
ORIGIN
United States
PRICE TIER
premium
Founded in 2011 by entrepreneur Donna Pohlad, dpHUE was born from a desire to empower people to manage their hair color between salon visits. The brand, which partnered with A-list celebrity colorist Justin Anderson, creates professional-grade products designed to keep color fresh, vibrant, and healthy. Its core philosophy is that healthy hair is the foundation of brilliant color, a principle reflected in its popular Apple Cider Vinegar line, which includes rinses, scrubs, and serums that cleanse without stripping color. Key products like the Gloss+ and Root Touch-Up Kits provide easy, at-home maintenance solutions, bridging the gap between professional appointments.