Dermatologist-founded brand known for its science-first approach to discoloration and 'No B.S.' educational ethos.
ORIGIN
USA
PRICE TIER
premium
Founded in 2022 by board-certified dermatologist Dr. Shereene Idriss—known digitally as the #PillowtalkDerm—Dr. Idriss is a science-backed skincare brand born from a viral community of “nerds” seeking transparency. Originally launched as PillowtalkDerm before rebranding in 2024, the line translates Dr. Idriss’s no-nonsense, educational content into clinically effective formulas designed to tackle specific skin concerns, most notably discoloration and hyperpigmentation.