American beverage brand known for its signature 23-flavor blend and quirky, individualistic cultural positioning.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1885 by pharmacist Charles Alderton in Waco, Texas, Dr Pepper is the oldest major soft drink brand in the United States. Originally crafted at Morrison's Old Corner Drug Store, the beverage was designed to capture the medley of fruit syrup aromas that filled the pharmacy. The brand is defined by its proprietary blend of 23 flavors, offering a distinct taste profile that sits outside traditional cola, root beer, or fruit soda categories.