South Korean label known for its minimalist, menswear-inspired silhouettes and refined, androgynous tailoring.
ORIGIN
South Korea
PRICE TIER
premium
SPECIALIZATION
WOMEN
DRAE is a minimalist ready-to-wear label based in Seoul, founded in 2020 as a diffusion line of The Blossom H. Company. The brand offers perennial essentials for a modern wardrobe, drawing inspiration from classic menswear to create a simple yet refined womenswear collection. Known for its clean-lined silhouettes and androgynous tailoring, DRAE's design is expressed through a neutral palette of beige, black, and brown.
This is the official brand story from the company's website, detailing its 2020 founding in Seoul by Hyewon Park. It outlines her 15-year background in the Korean clothing industry and the brand's philosophy of delivering a "Cool & Chic mood for self-assured modern women."
The luxury retailer SSENSE provides a brand profile, describing Drae's focus on gender-neutral essentials and modern tailoring. It notes the brand is led by creative directors Gisu Kim and Victor Lee, offering a vision of a well-rounded wardrobe founded on simplicity and intrigue.