Californian eyewear brand rooted in action sports, known for its innovative lens technology and eco-conscious frame materials.
ORIGIN
USA
PRICE TIER
premium
Founded in 1993 by Will Howard in a Capo Beach garage, Dragon Alliance emerged from the heart of Southern California's surf and snow culture. The brand quickly established itself as a leader in the performance eyewear market, creating high-quality sunglasses and goggles designed for surfers, snowboarders, and motocross riders. Dragon is recognized for its technical innovation, having pioneered one of the first frameless snow goggles, the NFX, which offered an expanded peripheral view. A core feature of its products is the proprietary Lumalens technology, which enhances color and clarity across a wide range of light conditions.